Instead of you learning to use the software, the AI will learn how to integrate more specifically with you personally....

The Future of Enterprise Software: AI-Native Platforms Leading the Way

In a recent discussion, the CEO of Creatio shared insights on how AI-native platforms are reshaping the landscape of enterprise software. Unlike competitors like Salesforce and ServiceNow, Creatio integrates AI directly into its no-code CRM and workflow automation platform, making it the foundation of the system rather than an add-on module.

Key differentiators include:

• AI-Native Approach: Creatio’s platform uses AI to build applications and automate end-user workflows without additional costs for generative AI capabilities.

• Natural Language Interfaces: By 2025, users will collaborate with CRM tools through natural language, eliminating the need for traditional software interfaces.

• Broad Use Case Integration: The platform supports marketing, sales, and service automation within a unified system.

Despite challenges in adoption—such as employee hesitation or training gaps—Creatio focuses on expanding its library of AI-driven skills. Its pricing model, which includes AI features in the base license, provides an edge over competitors that charge extra for similar functionality.

With AI becoming central to enterprise software, companies like Creatio are leading the shift toward a simpler, more collaborative future for CRM and automation tools.